The willingness to pay for a bicycle has tremendously increased with the advent of the electric bicycle. This is a positive development for the cycling industry since long-lasting products, made from more sustainable materials, are simply more expensive. On a side note, it's worth mentioning that bike shop owners struggle to show customers the total cost of ownership. Cheaper bicycles might look tempting at first, but they could cost much more over the product's lifetime. Therefore, it's promising to see many new bicycle offerings coming up including maintenance and repair services.